When you establish your membership site, it is possible to do absolutely everything yourself. It is possible to design the site, produce all of the content, articles and products for sale, and spend a long time putting together a mailing list of prospective members to try to sell the site to. Why would you want to do that? Team up with joint venture partners and establish a mutually beneficial relationship, (and start making a profit from your project in less time than you ever thought possible.)
Anybody involved in the internet marketing industry or your specific niche can be a joint venture partner. One of the most common joint ventures occurs when one partner has a new product to sell and another partner has an existing mailing list to promote that product to. Although this is the most common setup, joint ventures can be arranged between any of the following partners:
- Membership sites
- Promoters
- Customer mailing list owners
- Trainers
- Copywriters
- AdSense marketers
- Subject matter experts
- Consultants
So how do you find good JV partners? You can decide what you need from your joint venture partner. What expertise or resources do they need to posses to contribute to your project? If you are looking for someone to promote your membership site it may be tempting to approach the internet marketers that own the largest mailing lists. However, it may be more productive to look for individuals that are experts in your niche subject, whose customer lists will be more targeted to your project even if they are not as extensive.