Here are examples of simple but powerful mission statements from several industries and organizational levels. These were taken from real business plans that are producing results.
- We identify, develop, and support implementation of human resources. A human resources branch
- We generate income for the company. Sales department
- We help companies build effective business stories. Consulting company
- Our mission is to be your home away from home. Motel chain
- We open the northland. Transportation and communications company
- We provide affordable accounting services to the private citizen. Accounting firm
- Our mission is to help small businesses compete through affordable management services. Consulting firm
- We provide a safe, secure harbor facility for your overnight boating events. A marina
- We offer a variety of good food at a reasonable price. A diner
- We deliver your local business correspondence with a 100 percent guarantee. Courier service
- Our limousine drivers get you to your destination safely, every time—on time. Transportation service firm
- We make older houses elegant homes. Renovation Company
- My mission is to put a shine on your shoes and a spring in your step. Airport shoeshine stand
- My mission is to help you enjoy the lunch hour—outdoors. Sidewalk vendor
It was simple but real examples of a single-sentence mission statement. How the functions of a mission statement are communicated is often distorted by the very sentence structure of the mission statement. Complex mission statements lead to misunderstanding and confusion. From a business viewpoint it seems practical to keep the mission simple, clean, and focused. Given this rationale the solution would seem to be a single sentence.