In order to be able to gain the successful word of mouth promotion, you have to embrace and support your relationships with other businesses and internet marketers. If you form good relationships with other internet marketers, businesses, and even your mentors and coaches, there is a good chance they will mention your name and your membership site in their newsletters and other communications without charging you a commission. Of course, for a successful mentor to recommend your site to their customers they have to like it and you have to make use of their methods. They will not risk their credibility by referring their mailing list to your membership site if they do not consider it to be of high quality.
Here are some tips for increasing your word of mouth exposure:
- Make your site interesting; nobody will want to talk about a dull site however useful they find it.
- Earn the trust and respect of your members. They will not recommend you if you have let them down or made promises you haven’t kept.
- Give bonuses for referrals or increase the value of their membership.
- Make it easy for them to talk about you. Bear in mind that any e-mail or newsletter you send may be forwarded to a friend or colleague as a recommendation to your site. Make sure you include a link to your site.
- Give them something specific to talk about such as a special offer or promotion.
- Respond to what they say about you. If you find people are talking about your site on a blog join in and thank them.